Mihkel Sülla
Product design, all the way
to production.
Selected work
Led design on a security service for people who would never set one up themselves. Nothing to install, 34.4M threats stopped, four times the sales forecast.
Telia Turvavõrk
Design lead, 2025 · Estonian Design Awards bronze
Rebuilt every service page around what people look for first, then turned it into a system the content team runs without me. Order completion up 48% once the ordering team’s new checkout launched on top of it.
Telia Content System
UX research and design systems, 2024
Designed and shipped a live combat sports schedule on my own. Timezone detection, AI fight previews, updates every 6 hours. First version in 3 weeks.